If you’ve spent any time around Hakuba, you’ve probably seen The North Face around town.
But there’s a small detail in their latest collection that you might not know about.
Japan has 47 prefectures, and each one is assigned its own number. Nagano Prefecture is No. 20.
THE NORTH FACE has brought that number to life in a special Nagano collection, with 20 featured on items such as T-shirts and flasks. It’s a simple design, but for people who live here or have a connection to Nagano, it means something a little more.
It represents the mountains, the outdoors, and the place that makes Hakuba what it is.
So next time you see someone wearing 20, you’ll know exactly where they’re representing.
Nagano. No. 20.
